Previously Named:
Every day, you get to be in your element, creating a one-of-a-kind product or experience. Whether it's a handcrafted product, a design, or an innovative service, you've poured your heart into it.
And suddenly, you realize that while you used to think, "My behind-the-scenes process isn't interesting to anyone but me,” it’s actually what your audience has been craving all along.
The insider knowledge of how to showcase your creative process, people, and products or services in a way that makes your ideal clients stop scrolling and start buying.
In a world obsessed with authenticity, your behind-the-scenes process is your secret sauce. The very things you've been hiding (including your face)? They're about to become your biggest selling points.
Each self-paced module is designed to take you from uncertain to confident in your visual branding.
Identify gaps in your current imagery and create a custom roadmap to improve your brand’s visual story.
An actionable guide to help you implement what you learn immediately.
Learn how to create stunning marketing materials with your new brand imagery through over-the-shoulder tutorials and step-by-step guidance.
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I studied how people buy things (Consumer Economics) in college and grad school.
I then pursued a Master's in Organizational Leadership, focusing on online learning (way back in 2002!).
Later, I studied interior design at RISD because I love being creative.
Finally, I found my true passion in photography, where I can combine my love for creativity with my business and marketing knowledge.
I studied how people buy things (Consumer Economics) in college and grad school.
I then pursued a Master's in Organizational Leadership, focusing on online learning (way back in 2002!).
Later, I studied interior design at RISD because I love being creative.
Finally, I found my true passion in photography, where I can combine my love for creativity with my business and marketing knowledge.
You'll take the guesswork out of marketing, turn your process into your most powerful asset, and consistently attract clients who value your creative work.
Learn exactly what brand photography and visual branding is and why business owners need a strong visual brand. By the end of this module, you’ll understand the power of strategic imagery to turn your creative passion into tangible profits
If you’re not sure whether your current photos are helping or hurting your business, don’t worry. This module will give you the tools to spot what’s working and what’s not. You’ll finish with a clear, action-focused plan outlining what imagery you need to make your brand stand out.
Say goodbye to random marketing tactics! Learn my go-to marketing framework to capture the content you need to build, nurture, and sell to your community. You'll leave this module with a clear plan to create content that turns followers into buyers without feeling salesy or inauthentic.
This module is for you if you've been avoiding making visuals because it seems too hard. You'll go from tech-shy to confidently creating eye-catching posts and videos that look professional using a simple, free tool.
Are your great photos sitting unused on your computer? Not for long. This module will show you how to put your visuals to work, attracting new clients across all your marketing channels.
Are you worried about hiring the wrong photographer and wasting money? This module will give you the confidence to find a photographer to capture your brand perfectly, so you get photos that truly sell your work.
Think of your brand imagery just like you would think about investing in any tool or material for your creative work. It's not a "nice to have" - it's the vehicle your marketing efforts ride on. Just like you would only use good-quality materials in your creative work, you shouldn't settle for subpar visuals in your marketing.
Don't worry! This course is designed for creatives, not tech experts. You didn’t start your business to become a photographer, a marketer, or a tech pro. That’s why I guide you through everything step-by-step, using tools you're likely already familiar with. Plus, you'll have access to the Canva mini course to help you create visual marketing assets easily (no graphic design skills required).
While showing the face behind the creative brand is powerful, it's not the only way to tell your story. I’ll introduce you to ways that you can showcase your process and personality without always being in front of the camera while helping you build the confidence to step out from behind your creative work more and more. The goal is to find a system that feels authentic and comfortable.
I hear you - being a creative entrepreneur means your time is limited and there’s always something vying for your attention. But, that's exactly why you need this course. It’s time to work smarter when it comes to your visual branding. I'll teach you how to integrate visual storytelling into your existing workflow, saving you time in the long run. Plus, it’s self-paced so that you can learn on your schedule!
This isn't a generic marketing course. It's specifically designed for creative businesses like yours, focusing on visual storytelling – a powerful tool tailor-made for showcasing creative work.
“My creative business is one-of-a-kind. How can I know this is right for me?”
I designed this course specifically for both product and service-based creative entrepreneurs and makers to address your specific needs and unique challenges when it comes to visual branding. Whether you create handmade products or offer creative services as a photographer, copywriter, designer, or coach, the “Visual Storytelling for Creatives” course is tailored to help you showcase your unique creative process and value.
“What is visual branding? Will you help me create a logo?”
“Does my course access ever expire?”
“Do you offer refunds?”
Due to the inherent nature of digital products, I do not offer refunds. However, I do offer a satisfaction guarantee. If, after 30 days, you show you’ve done the work and aren’t achieving the desired results, contact me at Nicole@nbphotog.com, and I will work with you personally to get back on track!
“What happens once I enroll?”
As soon as you enroll in the "Visual Storytelling for Creatives" course, you'll receive your login details via email and get instant access to:
- 6 comprehensive, self-paced modules covering everything from understanding brand imagery to using your visual content effectively.
- A practical workbook to help you implement what you learn.
- A Visual Brand Assessment to identify gaps in your current imagery and create a custom improvement plan.
- The “Canva Mini Course” with over-the-shoulder tutorials to help you create marketing materials using your new brand imagery.
You'll be able to start learning right away and progress through the course at your own pace. The course is designed to work with your existing workflow so you can apply what you learn as you go.
The know-how, customizable strategies, step-by-step tutorials, and over a decade of wisdom you need to:
This isn't hypothetical. It's the reality for creative entrepreneurs and makers who've tapped into their behind-the-scenes content to create compelling visual stories that sell.
Imagine this…
You glance at your phone. Three new notifications from that one post you made yesterday—the process shot you almost didn't share because your workspace was a mess, your hair was unwashed, and the lighting was all wrong.