Build Your Visual Brand

Looking for a step-by-step system that transforms your creative process – yes, even the messy parts – into a client-attracting, sales-generating business? Introducing “Visual Storytelling for Creatives,” your shortcut to brand imagery that sells.

For creative entrepreneurs who know their work deserves to be seen

Previously Named:

Turn Your Creative Process into Your Most Powerful Marketing Asset

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You know your work is valuable, but does your audience?

Every day, you get to be in your element, creating a one-of-a-kind product or experience. Whether it's a handcrafted product, a design, or an innovative service, you've poured your heart into it.

Then, reality hits.

You have to market it. Sell it. And suddenly, all that time, energy, and expertise feel diminished.

Why? Because no matter how hard you try, your photos, videos, and posts seem to get lost in the shuffle, never translating into real engagement, leads, or sales.

But the solution may not be what you think…

Sound about right?
You're not alone.

Sound about right? You're not alone.

The real reason your marketing isn't working

It's not because you're not talented enough.

It's not because your work isn't good enough.

And it's certainly not because you need to switch careers and become a professional photographer or marketer

The real reason?

You've been led to believe that marketing is separate from creating.
That it's something you do after the creative work is done.

But what if everything you've been told about marketing your creative work is wrong?

What if you and your creative process are the key to consistently selling your work?

What if those behind-the-scenes moments, the sparks of inspiration, the fumbles and wins, are precisely what your ideal clients want and need to see?

What if your creative process is your most powerful marketing tool?

This isn't hypothetical. It's the reality for creative entrepreneurs and makers who've tapped into their behind-the-scenes content to create compelling visual stories that sell.

Imagine this…

You glance at your phone. Three new notifications from that one post you made yesterday—the process shot you almost didn't share because your workspace was a mess, your hair was unwashed, and the lighting was all wrong.

You can’t believe it. They get it. They actually get it.

And suddenly, you realize that while you used to think, "My behind-the-scenes process isn't interesting to anyone but me,” it’s actually what your audience has been craving all along.

“As a calligrapher, it’s so important that my branding photos showcase the detail and process behind the art that I create so that potential clients can appreciate the time and effort that goes into each piece.”

– Nob Hill Jane

Testimonial

If you're tired of your visual branding holding your creative business back and you're ready to attract the customers and clients your work deserves…

You're exactly where you need to be.

Believe it or not, at this very moment, you have everything you need to transform your brand imagery.

The only thing missing?

The insider knowledge of how to showcase your creative process, people, and products or services in a way that makes your ideal clients stop scrolling and start buying.

Your timing couldn't be more perfect.

In a world obsessed with authenticity, your behind-the-scenes process is your secret sauce. The very things you've been hiding (including your face)? They're about to become your biggest selling points.

Years ago, I had a similar eye-opening experience that changed the way I view creative businesses forever.

During a university art school photo shoot, I saw firsthand how ceramics are made. I was blown away by the process – the time spent building outdoor kilns, the careful details, and how each firing was a bit of a gamble.
As I watched these artists pour their heart and soul into each piece, knowing there was no guarantee of a perfect outcome, I thought, "If only people could see this!"

That's when it clicked.

That's when I knew I had to dedicate my skills to highlighting the incredible work of creatives like you. Because when people understand your process, they understand your value.

This realization is at the heart of everything I teach in this course.

Ready to show the world your behind-the-scenes magic?

Introducing…

Visual Storytelling for Creatives

The only digital course of its kind designed by a brand photographer and marketing strategist specifically for creative businesses.

Step out from behind your creative work, so dream clients can finally see the magic behind what you do, fall in love with your process, and happily invest in your offers.

Easy-to-follow video modules?

Step-by-step guidance and actionable assessments?

Over-the-shoulder tutorials to help you use your new brand imagery ASAP?

GET INSTANT ACCESS

Here’s what makes this course different

It’s designed for creatives, by a creative

It works with your existing workflow, not against it

It’s tech-friendly, using intuitive tools (like Canva)

How we’ll take your brand from invisible to irresistible:

Identify the holes in your brand story so you know exactly what imagery you need
Fill those gaps with engaging photo and video content you can seamlessly capture during your creative process
Learn exactly how and where to use your new brand imagery on your website, social media, and more for maximum impact
Watch clients line up, ready to buy because they know, like, and trust your brand and want what only YOU can offer

All without a marketing degree or a fancy agency eating your profits.

Say no more, I'm in!

Here’s what you’ll get when you enroll:

6 Comprehensive Modules

Each self-paced module is designed to take you from uncertain to confident in your visual branding.

Visual Brand Assessment

Identify gaps in your current imagery and create a custom roadmap to improve your brand’s visual story.

Practical Workbook

An actionable guide to help you implement what you learn immediately.

Canva Mini Course

Learn how to create stunning marketing materials with your new brand imagery through over-the-shoulder tutorials and step-by-step guidance.

I’ve packaged up everything I’ve learned over the past decade working with creative businesses as a brand photographer and marketer, and now I’m sharing it with you.

You’ll get access to the exact process I use with my 1:1 brand imagery clients for a no-brainer price.

One-time payment of

$197.00 USD

Buy Now - Pay Once

Lifetime access to the course for…

Why learn from me?

I'm a brand photographer, which means I capture photos and videos with marketing in mind. But my path to this career has been anything but linear. My blend of experiences gives me a deep understanding of both the creative and business sides of your world.

Hi there! I'm Nicole Bedard, and I'm here to help you use your creative process to market and sell your work.

I studied how people buy things (Consumer Economics) in college and grad school.

I then pursued a Master's in Organizational Leadership, focusing on online learning (way back in 2002!).

Later, I studied interior design at RISD because I love being creative.

Finally, I found my true passion in photography, where I can combine my love for creativity with my business and marketing knowledge.

Meet Your Instructor

Hi there! I'm Nicole Bedard, and I'm here to help you use your creative process to market and sell your work.

I'm a brand photographer, which means I capture photos and videos with marketing in mind. But my path to this career has been anything but linear. My blend of experiences gives me a deep understanding of both the creative and business sides of your world.

I studied how people buy things (Consumer Economics) in college and grad school.

I then pursued a Master's in Organizational Leadership, focusing on online learning (way back in 2002!).

Later, I studied interior design at RISD because I love being creative.

Finally, I found my true passion in photography, where I can combine my love for creativity with my business and marketing knowledge.

All these different experiences have taught me a lot about how to help creative businesses like yours succeed.

I've worked with hundreds of makers, artists, and creative entrepreneurs. I've helped them use photos and videos to sustainably attract customers and confidently sell their work.

My approach stands out because I focus on showing the real you and your process.

I believe that the story behind your work is just as important as the finished product. When people see how much goes into what you do, they understand why it's so valuable.

In this course, I'll teach you the exact strategies I use with my one-on-one clients.

I’ll help you create compelling visual content, tell your unique story, and confidently use your imagery across all your marketing channels.

It really can be that simple– I’d love to show you how!

Let’s demystify your marketing once and for all.

The “Visual Storytelling for Creatives” course will give you the roadmap, strategy, and resources your creative business deserves to confidently capture, communicate, and showcase your creative work.

You'll take the guesswork out of marketing, turn your process into your most powerful asset, and consistently attract clients who value your creative work.

GET STARTED NOW

Here’s what’s waiting for you inside…

What is Brand Imagery?

Module 1:

Learn exactly what brand photography and visual branding is and why business owners need a strong visual brand. By the end of this module, you’ll understand the power of strategic imagery to turn your creative passion into tangible profits

Assess Your Brand Visuals

Module 2:

If you’re not sure whether your current photos are helping or hurting your business, don’t worry. This module will give you the tools to spot what’s working and what’s not. You’ll finish with a clear, action-focused plan outlining what imagery you need to make your brand stand out.

Marketing For Sales

Module 3:

Say goodbye to random marketing tactics! Learn my go-to marketing framework to capture the content you need to build, nurture, and sell to your community. You'll leave this module with a clear plan to create content that turns followers into buyers without feeling salesy or inauthentic.

Canva Mini Course for Marketing Creative Brands

Module 4:

This module is for you if you've been avoiding making visuals because it seems too hard. You'll go from tech-shy to confidently creating eye-catching posts and videos that look professional using a simple, free tool.

How To Use Your Visual Branding Content

Module 5:

Are your great photos sitting unused on your computer? Not for long. This module will show you how to put your visuals to work, attracting new clients across all your marketing channels.

How To Find A Brand Photographer

Module 6:

Are you worried about hiring the wrong photographer and wasting money? This module will give you the confidence to find a photographer to capture your brand perfectly, so you get photos that truly sell your work.

Ready to make your brand stand out? Let's get started!

JOIN NOW

But what if...

"I can't afford this right now."

Think of your brand imagery just like you would think about investing in any tool or material for your creative work. It's not a "nice to have" - it's the vehicle your marketing efforts ride on. Just like you would only use good-quality materials in your creative work, you shouldn't settle for subpar visuals in your marketing.

"I'm not tech-savvy."

Don't worry! This course is designed for creatives, not tech experts. You didn’t start your business to become a photographer, a marketer, or a tech pro. That’s why I guide you through everything step-by-step, using tools you're likely already familiar with. Plus, you'll have access to the Canva mini course to help you create visual marketing assets easily (no graphic design skills required).

"I'm camera shy. Do I really need to be in front of the camera? My creative work should speak for itself."

While showing the face behind the creative brand is powerful, it's not the only way to tell your story. I’ll introduce you to ways that you can showcase your process and personality without always being in front of the camera while helping you build the confidence to step out from behind your creative work more and more. The goal is to find a system that feels authentic and comfortable.

"I'm already too busy. I don't have time for another course."

I hear you - being a creative entrepreneur means your time is limited and there’s always something vying for your attention. But, that's exactly why you need this course. It’s time to work smarter when it comes to your visual branding. I'll teach you how to integrate visual storytelling into your existing workflow, saving you time in the long run. Plus, it’s self-paced so that you can learn on your schedule!

"I've tried other digital courses before, but they didn't work for me."

This isn't a generic marketing course. It's specifically designed for creative businesses like yours, focusing on visual storytelling – a powerful tool tailor-made for showcasing creative work.

Ready to transform your creative process into your most powerful marketing asset?

Click Here To Begin

Still have questions?

“My creative business is one-of-a-kind. How can I know this is right for me?”

I designed this course specifically for both product and service-based creative entrepreneurs and makers to address your specific needs and unique challenges when it comes to visual branding. Whether you create handmade products or offer creative services as a photographer, copywriter, designer, or coach, the “Visual Storytelling for Creatives” course is tailored to help you showcase your unique creative process and value.

“What is visual branding? Will you help me create a logo?”

In the context of this course, visual branding focuses on using photography and video to tell your brand's unique story across digital platforms. It goes beyond traditional logos and colors, highlighting engaging visual content that showcases your creative process.

“Does my course access ever expire?”

No, your access to the "Visual Storytelling for Creatives" course does not expire as long as the course is live. This means you can revisit the course materials, including all modules, workbooks, and tutorials, whenever you need to refresh your knowledge or as your business evolves.

“Do you offer refunds?”

Due to the inherent nature of digital products, I do not offer refunds. However, I do offer a satisfaction guarantee. If, after 30 days, you show you’ve done the work and aren’t achieving the desired results, contact me at Nicole@nbphotog.com, and I will work with you personally to get back on track!

“What happens once I enroll?”

As soon as you enroll in the "Visual Storytelling for Creatives" course, you'll receive your login details via email and get instant access to:
- 6 comprehensive, self-paced modules covering everything from understanding brand imagery to using your visual content effectively.
- A practical workbook to help you implement what you learn.
- A Visual Brand Assessment to identify gaps in your current imagery and create a custom improvement plan.
- The “Canva Mini Course” with over-the-shoulder tutorials to help you create marketing materials using your new brand imagery.

You'll be able to start learning right away and progress through the course at your own pace. The course is designed to work with your existing workflow so you can apply what you learn as you go.

You've come this far, which means you're just one more step away from mastering the art of visual storytelling – the key to attracting clients who truly value your work.

Get "Visual Storytelling for Creatives" now for only $197