Growing your creative business online doesn’t have to wait for a flawless studio or professional session, it starts with your everyday content. There is a time and place for those professional sessions, but you shouldn’t wait to share what’s happening in your studio only at these “professionally captured” moments.
The behind-the-scenes moments, the messy middle of your process, the details only you see while creating, this is the kind of content that makes your audience curious, lean in, and connect with you. They crave the authentic moments in your creative space. They want to feel transported to your world and by doing so they become invested in you and your work.
Your audience doesn’t want perfect. They want real. Show your process, share your story, and connect, starting today.
- Capture 3 types of content that every maker, artist, and designer needs (time lapse, hands in action, and craft details).
- Set up your shots with ease—even if you’re camera shy.
- Replicate the process again and again, so you’ll always have content ready to share.
Here’s why sharing your everyday creative process (photos and/or videos) is one of the most powerful things you can do for your business:
As a brand photographer, video storyteller and strategist who has spent years working with makers, artists, and designers, I’ve seen firsthand how visuals can transform a creative businesses online presence. From capturing the intricate details of a handcrafted piece to showing the magic of a process in motion, I help creatives showcase their work in ways that feel authentic and engaging. That experience has taught me that the moments in your studio tells the real story of your craft.
- It builds trust by highlighting authenticity
When you let people peek behind the curtain, they get to know the real you, not just the finished product. Showing the hands that shape the clay, the brushstrokes on canvas, or the tools scattered on your worktable helps people connect with you as a maker, artist or designer, not just a business or brand. That kind of honesty creates trust, and trust is what turns followers into buyers.
2. It strengthens your brand story
Your creative process is part of what makes your work valuable. When you share the journey, from spark of an idea to final piece or design, you’re not just showing “how it’s made.” You’re highlighting the craftsmanship, thought, and heart behind what you create. That story sets you apart in a crowded market and helps people understand the true value of your work. This is where your powerful visual storytelling content lives. You and how you create makes your creative business unique and that is what you need to share with your community.
3. It builds the foundation to your community
People love being part of the process. Sharing your works-in-progress makes your audience feel like they’re along for the ride. They’ll cheer you on, give feedback, and wait eagerly to see the final piece. Over time, this creates a sense of belonging, a community built around your creative business.
4. It boosts visibility and attracts new people
Everyday content travels far. When you share snippets of your process on social media, you’re not just talking to your current followers, you’re opening the door for new people to discover you. Fellow creatives, potential customers, even future collaborators can find and connect with your work simply because you shared a time lapse or video clip of you creating in your workspace. You also become top of mind when a future client or customer is looking for your product or service. It’s a constant reminder of what product and services you provide.
5. It helps drive sales and loyalty
When people see the time, dedication and skill you pour into your work, they’re not just buying a product, they’re buying the story behind it. That emotional connection is powerful. It not only helps drive sales but also creates loyal fans who come back to support you again and again. Your everyday content is showcasing your creative journey and your most loyal community members crave a piece of this journey.
Authenticity Matters More Than Ever
By sharing authentic behind-the-scenes content, you’re not just showcasing your work; you’re building trust, connection, and loyalty in a world that’s increasingly flooded with generic, AI-driven content. People will remember the story of how you make your art, not just the product itself.
And the best part? Capturing authentic, everyday content is something you can start doing today. That’s exactly what Capture Content that Connects teaches. You’ll learn how to capture your everyday creative studio moments into content that feels real, relatable, and human, while still being strategic and repeatable.
Your audience is looking for you — your hands, your process, your story. AI can’t replicate that.
Here’s the good news: capturing your everyday content doesn’t have to be overwhelming.
You don’t need fancy equipment, hours of planning, or to suddenly become a “content creator.” With just your phone, natural light, and a few simple strategies, you can start capturing the everyday moments that truly showcase your work.
As a personal brand photographer, video storyteller and strategist for makers, artists and designers, I’m always encouraging my clients to keep capturing their everyday content this is happening in their studio, workshop or creative space. Keep the momentum going and share the real part of your creative journey. I’m often asked about the How. How do I take a time lapse? What angles are best? What about my lighting? That’s exactly why I created Capture Content that Connects: A Kickstart Challenge for Makers, Artists and Designers.
For just $27, you’ll learn how to:
- Replicate the process again and again, so you’ll always have content ready to share.
- Capture 3 types of content that every maker, artist, and designer needs (time lapse, hands in action, and craft details).
- Set up your shots with ease—even if you’re camera shy.
- Do light editing with a free mobile app to make your content look polished but still authentic.
This course is designed for your everyday content—those moments in the studio when the magic happens but no one else is there to capture it. You’ll finally have the tools and confidence to share them with your audience in a way that builds connection and drives growth.
👉 Click here to join Capture Content that Connects for just $27
Don’t let those everyday magic moments slip by unnoticed. Start sharing them, and watch your creative business grow.
