- Instead of sitting on a folder full of photos and videos, you know exactly how to use them to market your business.
- Every post, story, or video feels intentional because you have a roadmap guiding how to repurpose your existing content.
- Best of all, you’re spending less time wondering “what do I post?” and more time doing what you love: creating.
In 6 modules, you’ll gain clarity on the images your business truly needs, a content roadmap, and the skills to leverage photos and videos so your craft gets seen and sells.
Imagine waking up knowing your visuals are working for you, your posts bring engagement, your website photos convert visitors, and you’re not scrambling for content every week.
- “What photos and videos do I actually need for my business?”
- “How do I figure out what I’m missing?”
- “I already have content (DIY or professional)—but how do I actually use it to market myself?”
- “What do all these social media marketing terms even mean? I didn’t go to business school.”
- “When I’m ready to hire a pro, how do I even know where to start—and what’s the difference between a brand photographer and a portrait photographer?”
This course was designed to answer those exact questions and empower you to market your creative business.
As seen In
What Women Create Magazine
Why I Made This Course For Makers, Artists & Designers
Take a look inside
the course
Your creativity deserves more than being hidden in the studio or only seen at a show, it deserves to shine online and connect with the people who will love (and buy) your work. This course is designed to help makers, artists, and designers confidently market their craft by learning how to leverage and maximize their photos and videos
Learn how to create stunning marketing materials with your new brand imagery through over-the-shoulder tutorials and step-by-step guidance.
Mini Canva Course
Identify gaps in your current imagery and create a custom roadmap to improve your brand’s visual story. Along with an actionable guide to help you implement what you learn immediately.
Visual Content Assessment & Workbook
Each self-paced module is designed to take you from uncertain to confident in marketing your business by leveraging your content.
6 Comprehensive Modules
Here’s what you’ll get when you enroll:
Marketing Through Storytelling Idea Guide
Stuck on what story idea would work best for you? I curated 50 story ideas for you to use in your creative business so you can start sharing your story right away.
I’ve packaged up everything I’ve learned over the past decade working with creative businesses as a brand photographer and marketer, and now I’m sharing it with you.
It's tech-friendly, using intuitive tools (like Canva)
It works with your existing workflow, not against it
It's designed for creatives, by a creative
How is this course different?
you might be wondering...
Hi There! I'm Nicole Bedard and I'm here to help you use your creative process to market and sell your work.
I'm a brand photographer, which means I capture photo and videos with marketing in mind, but my path to this career has been anything but linear. My blend of experiences gives me a deep understanding of both the creative and business sides of your world.
I studied how people buy things (Consumer Economics) in collage and grad school.
I then pursued a Master's in Organizational Leadership, focusing on online learning (way back in 2002!).
Later, I studied interior design at RISD because I love being creative.
Finally, I found my true passion in photography, where I can combine my love for creativity with my business and marketing knowledge.
Why Learn From Me
In this course, I'll teach you the exact strategies I use with my one-on-one clients.
I designed this course specifically for both product and service-based creative entrepreneurs and makers to address your specific needs and unique challenges when it comes to visual branding. Whether you create handmade products or offer creative services as a photographer, copywriter, designer, or coach, the "Amplify Your Craft: Marketing and Visibility for Makers and Artists" course is tailored to help you showcase your unique creative process and value.
My creative business is one-of-a-kind. How can I know this is right for me?
In the context of this course, visual branding focuses on using photography (and video) to tell your brand's unique story across digital platforms. Our aim is to highlight engaging visual content that showcases your creative process. Logo design is not part of this course.
What is visual branding? Will you help me create a logo?
No, your access to the "Amplify Your Craft: Marketing and Visibility for Makers and Artists" course does not expire as long as the course is live. This means you can revisit the course materials, including all modules, workbooks, and tutorials, whenever you need to refresh your knowledge or as your business evolves.
Does my course access ever expire?
Due to the inherent nature of digital products, I do not offer refunds. However, I do offer a satisfaction guarantee. If, after 30 days, you show you’ve done the work and aren’t achieving the desired results, contact me at Nicole@nbphotog.com, and I will work with you personally to get back on track!
Do you offer refunds?
This isn't a generic marketing course. It's specifically designed for creative businesses like yours, focusing on visual content – a powerful tool tailor-made for showcasing creative work.
I'VE TRIED OTHER DIGITAL COURSES BEFORE, BUT THEY DIDN'T WORK FOR ME
While showing the face behind the creative brand is powerful, it's not the only way to tell your story. I’ll introduce you to ways that you can showcase your process and personality without always being in front of the camera while helping you build the confidence to step out from behind your creative work more and more. The goal is to find a system that feels authentic and comfortable
I'M CAMERA SHY. DO I REALLY NEED TO BE IN FRONT OF THE CAMERA? MY CREATIVE WORK SHOULD SPEAK FOR ITSELF
