Press Record:
Transforming Established Brand Photographers into Go-To Visual Branding Experts in 90 Days— No Prior Video Experience Required
Video 101 Course For Brand Photographers
This isn't just another "how to use a camera" course. This is your shortcut to adding profitable video services to your existing brand photography business.
You've been asked about video services (and had to say "no" ... until now)
If you nodded "yes" to 3 or more, you're in the right place.
Can You Really Afford to Be "Just a Photographer" Anymore?
The world is changing. Your clients need video now more than ever. And if you can't provide it, they'll find someone who can.
You want to offer video WITHOUT sacrificing your photography business
You're excited to learn, but don't have years to master a new skill
You're an established brand photographer with a steady client base
This course is for you if:
Yes! Say No More
Just like you once picked up a camera and learned photography, you can do the same with video. And with Press Record, you'll have a guide every step of the way. I’ll even show you how to use yourself as your first client, building a portfolio without the pressure of paid work.
You already have the gear you need to get started
Gear
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You already have relationships with clients who trust you
Clients
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Skills
You already have the eye for composition and lighting. Plus problem solving and managing expectations.
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YOU MAY NOT REALIZE IT YET, BUT YOU'RE PERFECTLY POSITIONED TO MEET THIS NEED.
This course isn't about theory. It's about real-world, practical knowledge that you can apply immediately to grow your own business.
You apply your photography skills to video. It clicks.
Your skills have grown. Your services have expanded. You've fallen in love with your craft all over again.
You complete your first edit, creating a polished 60-second video. Pride swells.
Then, you're shooting practice videos with your existing camera. Easier than you thought!
You start nervous, unsure if you can really do this.
Your Brand Video Transformation
The process
Check out all the bonus materials included below.
Bonuses
See exactly how I craft a marketing video for a calligraphy brand client. We will travel to a co-working space for this video shoot.
Behind The Scenes: Level 2 Video Shoot
Watch me create a 6-minute tutorial video for a floral designer.
Come along as a virtual second shooter and watch me at a video
shoot for a floral designer.
Behind The Scenes: Level 1 Video Shoot
Do let overwhelm of a new software stop you. I walk you through all the basics you need to know to execute an amazing video for your brand clients.
Video Editing Basics
I’ll show you how to use what you already have to get up and running, plus recommend smart upgrades when you're ready.
Gear & Settings
Because adding video doesn't have to mean doubling your workload. Let’s build video into the ops and client experience you already have in place.
Streamline Your Workflow
I’ll map out specific, customizable video and package strategy to demystify the process so you know exactly what to offer and how to price it. A helpful list of 15 packages is also provided during this module.
Packages & Contract Terms
Discover how to leverage your existing client relationships
and learn how to use yourself as your first video client, building a portfolio without the pressure of paid work.
Marketing & Portfolio Building
It's everything you need to offer video services.
Here's What You Get When You Enroll in Press Record:
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An easy to use fill in the blank template to guide you through the storyboard process.
Prompts for you or your client can use to start writing their impactful script.
Video Script Template
A step-by-step guide will walk you through how to setup your channel properly and ready to create.
How To Setup Your YouTube Channel
15 video ideas that your brand clients need and shows that you know how to serve them in today's marketplace
Video Ideas To Sell To Your Brand Clients
Exclusive Bonuses to Fast-Track Your Success:
The Video Gear Checklist
Forget "I forgot" forever! Never leave behind a crucial piece of equipment again.
Checklist sheet with all the gear you might need for small to large video projects
Hi, I'm Nicole Bedard, and I've spent the last 15 years as a brand photographer. But 7 years ago, I started dabbling in video. At first, it was just for fun - some IG videos here, a bit of YouTube content there. Eventually I started creating how-to tutorials to share with my peers and clients.
But then something unexpected happened:
My clients started asking for video services.
Not just any video. They wanted ME to do their video. The photographer they already knew and trusted.
That's when I realized: This wasn't just a hobby. This was an opportunity to massively grow my business.
I bet YOU have clients like THIS who are just itching to hire you for their brand video needs…
Why Learn From Me
This isn't about pressure to keep up with fleeting fads, trends, or even the Joneses'.
It's about opportunity. It's about staying relevant in a changing market.
It's about providing more value to your clients (and charging accordingly).
It's about falling in love with your craft and visual storytelling all over again.
Offering both photo and video positions you as the go-to visual branding expert, leading to more referrals and higher-value contracts.
I'm already successful as a brand photographer. How will adding video really impact my business?
Not at all! You'll be surprised how much you can do with your existing DSLR or mirrorless camera. I'll show you how to maximize what you have, and guide you on smart upgrades only when you're ready to scale.
I've invested a lot in my photography gear. Will I need to buy a bunch of new equipment for video?
Press Record is the only course specifically designed for established brand photographers. I focus on seamlessly integrating video into your existing business model, not teaching you to become a filmmaker. Plus, you get real-world examples from actual client shoots, not just theory.
I've seen other brand video courses out there. What makes Press Record different?
Consider this: adding just one video package to a single client project could cover the entire cost of the course. Plus, the skills you'll gain will continue paying dividends for years to come.
I'm interested, but the investment is significant. How can I be sure it's worth it?
I stand behind Press Record 100%. While I don't offer refunds due to the digital nature of the course, I do offer a satisfaction guarantee. If you're not completely satisfied within 7 days of enrollment, reach out to me and I'll work with you personally to make it right.
What if I start the course and realize it's not for me?
I get it - you're busy! That's why I've designed Press Record for flexibility. You can complete the core modules in about 10 hours, spread over a few weeks. Our 4 Q&A calls are 30 minutes each and I’ll send the replay in case you can’t make it live! Plus, you have lifetime course access, so you can revisit modules as needed.
I'm swamped with photo shoots. How much time will I need to complete this course?
